What Exactly is the Circular Economy? Unraveling the Sustainable Concept

Sam Coggin • July 1, 2023

Welcome to the world of the circular economy, a new model that's reshaping how we view goods and services. This approach could be the key to striking a balance between our needs and our planet's health.


What Exactly is the Circular Economy?


In the bustling world of market economies, we're used to a "buy-use-discard" system, which leans heavily on mass production. The circular economy challenges this by promoting sharing, reusing, repairing, and recycling. Here, when a product ends its life, its materials are repurposed for new beginnings.


Watch this video created by the Ellen Macarthur Foundation back in 2020 with Ellen MacArthur and Joe Iles talking through the various loops on the Ellen MacArthur Foundation's "butterfly diagram".

Why Should We Care?


  1. Planet-Friendly Approach: Adopting this model can reduce the strain on our natural resources, minimise environmental damage, and lower greenhouse gas emissions.
  2. Conserving Resources: The word economy revolves around the constant demand for raw materials. Recycling through a circular system reduces this pressure, stabilising our national economy and reducing import reliance.
  3. Financial Gains: Embracing the circular economy can lead to new business opportunities, encourage innovation, and save money for consumers.


The European Union Takes the Lead


The EU recognises the potential of the circular economy in influencing the national economy and market economies worldwide. They've been introducing initiatives to champion sustainable product designs and reduce waste, aiming for a fully circular system by 2050.


Spotlight: Office Furniture


Consider an office revamp. Usually, old furniture gets discarded. But companies today are leaning into the circular model, opting to reuse, refurbish or recycle such items, which not only minimises waste but also aids local small business community.


A Global Perspective


With a growing global awareness, the circular economy is about more than just recycling. It's about changing the mass production mindset of market economies. Modern technology, like AI and blockchain, aids this transition, helping to trace products throughout their life cycle, ensuring they contribute positively to the world economy.


Joining the Movement: Countries and Corporates


Various countries and leading corporations are integrating the circular economy into their operations. For instance, Google has ambitious plans aligned with carbon-neutral goals for 2030.


Businesses, Individuals, and Their Role


Within this economy, businesses adapt by leasing goods and services instead of selling them, like car-sharing or furniture renting. For individuals, this means making sustainable choices and supporting companies that prioritise circularity.


Facing the Challenges


Like any significant shift, transitioning to a circular economy in market economies poses challenges. Established systems often rely on linear, mass production models. To embrace circularity, infrastructural, technological, and business model changes are vital.


Charting the Path Forward


The momentum towards a circular economy in the national and world economy is evident. While obstacles exist, the promise of a sustainable future where economic growth and environmental responsibility coexist is tantalising.


In the circular economy, every product is given an opportunity for rebirth.

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By Sam Coggin October 16, 2025
Why Treating Furniture as Disposable Is Costing You More Than Money Walk into any office during a refurbishment and you'll see it: perfectly functional furniture heading for skips whilst new equivalents get ordered. We've normalised a throwaway culture that makes no business sense. Here's the thing—your office furniture strategy is actually a resource management strategy. And most businesses are getting it completely wrong. The 10-Year Desk That Could Last 30 Quality office furniture is engineered to last decades. That Herman Miller chair? Built for 30+ years of daily use. Solid wood desks? Practically indestructible with basic maintenance. Even well-made MDF furniture can serve for 15-20 years. Yet average office furniture replacement cycles run 5-7 years. Not because furniture fails—because offices move, rebrand, or someone decides it looks dated. We're throwing away assets with 70% of their useful life remaining. The Hidden Value in "Old" Office Furniture That dated reception desk isn't broken—it just needs refinishing. The conference table that doesn't match your new brand colours? It's still a conference table. Those filing cabinets from 2010? They still file things. The furniture reuse market is booming because smart businesses realised: Refurbishment costs 20-40% of replacement Quality vintage office furniture often exceeds modern standards "Dated" to you might be "perfect" for someone else Storage costs less than disposal plus replacement Why Circular Makes Commercial Sense The traditional model: Buy → Use (5 years) → Skip → Landfill fees → Buy again The circular model: Buy quality → Use → Refurbish → Use → Redeploy internally → Sell/donate → Someone else uses The second model extracts maximum value from every purchase. It's not environmental ideology—it's basic asset management. The Material Hierarchy of Sense When you must dispose of furniture, the value recovery hierarchy is straightforward: Metal furniture (filing cabinets, desk frames): Scrap value often covers removal costs Infinitely recyclable without quality loss Local scrap dealers will collect Wooden furniture: Refurbishment market is strong Solid wood retains value for decades Worst case: biomass fuel value Upholstered items: Reupholstery extends life by decades Foam and fabric recycling infrastructure growing Frame often outlasts covering by years Plastic furniture: Limited reuse market Recycling depends on plastic type Often the truly disposable option The Procurement Shift That Changes Everything Instead of asking "What's cheapest?" ask: What's the total life cost including disposal? Can we lease furniture and return it? Is there a take-back scheme? What's the refurbishment potential? Could we buy refurbished instead? Quality furniture that costs twice as much but lasts three times longer isn't expensive—it's a bargain. Your Practical Action Plan This month: Audit furniture due for replacement—does it really need replacing? Get refurbishment quotes alongside replacement quotes Find local furniture reuse charities—tax benefits plus free removal This quarter: Build furniture lifecycle into office move planning Create internal furniture redeployment system Partner with furniture refurbishment specialists This year: Shift procurement to quality + longevity over low initial cost Track furniture age and plan maintenance, not just replacement Calculate true total cost of ownership including disposal The Business Case Nobody's Making Every piece of furniture that gets reused or refurbished: Reduces procurement costs Eliminates disposal fees Maintains proven functionality Avoids delivery disruption Prevents waste compliance headaches This isn't about sustainability targets. It's about extracting maximum value from assets you've already paid for. The Bottom Line We've been conditioned to see office furniture as disposable. But it's not packaging—it's infrastructure. And successful businesses don't throw away functioning infrastructure. Your office furniture strategy shouldn't be about staying trendy. It should be about managing valuable assets sensibly. Next time someone suggests replacing functional furniture, ask: "What's actually wrong with what we have?" The answer might save you more than money. Want to discuss furniture lifecycle strategies? Share your biggest office furniture challenge in the comments.
Refurbished Herman Miller Aeron chair in a home office with text overlay on size and options guide.
By Sam Coggin September 30, 2025
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By Ida Gorecka September 8, 2025
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